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Listing Continuity Ads · Program update

The Listing Continuity Ads program. 12 days in.

25 listings live across 7 Compass markets. 24 agents covered. Here's where the program stands as of April 28, 2026.

(01)
143K
Impressions delivered so far
(02)
571
Clicks to Compass listing pages
(03)
25
Listings submitted in 12 days
(04)
7
Compass markets already represented
Early read

Adoption is the story right now.

The program is twelve days old. The most useful signal isn't impressions. It's whether agents and DOOs are actually using it. They are.

The listing is still in market

143,247 impressions and 571 clicks in 12 days. Listings running on realtor.com, redfin.com, Architectural Digest, HGTV, House Beautiful, and 20+ more. The buyer who was searching Zillow is still seeing this listing. Just somewhere else.

Agents have something to show

Every campaign comes with a live dashboard agents can forward directly to their seller. Real impressions, real placements, real proof. The program turns a Zillow problem into a seller conversation.

25 listings running on the Compass-funded track. 6 more on the agent-funded track.

Per-listing average

Each listing reaches 48,000 buyers and drives 190 clicks over its 30-day run.

Anchored on campaigns with 5+ days in-market. Top performers are pacing toward 60,000+ impressions.

Impressions per listing
Per day
~1,600
average per active listing
Per week
~11,300
average per active listing
Clicks to the Compass listing page
Per day
~6
click-throughs per active listing
Per week
~45
click-throughs per active listing

Anchored on the nine campaigns with five-plus days of in-market data. Top performers are pacing toward 60,000+ impressions and 250+ click-throughs per listing. Numbers will tighten as more campaigns complete their full thirty-day cycle.

Submission velocity

Week over week.

Submission pace has roughly doubled from week one to week two. Week three is already on track to surpass it after just two business days.

(01)
Week 1 April 13 – 19, 2026 · soft launch
5 listings
(02)
Week 2 April 20 – 26, 2026
13 listings
(03)
Week 3 (in progress) April 27 – 28, 2026 · two business days only
7 listings
Geographic coverage

7 Compass markets, 12 days in.

The program launched nationally. Submissions have come in from markets across the board. Here's how the regional allotment is being used.

Gab Richter · RVP
Austin, Dallas, Houston
10
listings  ·  50% used
Holly Worthington · RVP
DC Area, Charlotte, Durham/Raleigh, Baltimore
4
listings  ·  16% used
Parker Beatty · RVP
LA (Southern California), Hawaii
2
listings  ·  40% used
John Bilek · RVP
Florida, Philadelphia, Delaware, Atlanta
2
listings  ·  10% used
Liz Piccolomini · RVP
San Diego
2
listings  ·  40% used
Kevin Patsel · RVP
SF Bay Area, Greater Sacramento
1
listing  ·  20% used
Kristy Hairston · RVP
Nashville, St. Louis
1
listing  ·  10% used
Gordon Golub · RVP
NYC, Westchester, Hamptons, Northern NJ, New England
Allotment available · not yet active
Heather Bustos / Fran Broude · RVPs
Denver, Minneapolis-St. Paul
Allotment available · not yet active
Agent deliverable

Every agent gets a report. Every Friday.

Each active campaign generates an automated weekly report emailed directly to the Compass marketing + ops contact who submitted the listing. They can forward the seller-ready report to the agent in a few seconds.

reports.compass-agent.com/r/ross-3228-sitio-montecillo
Resources

Everything in one place.

The links you actually need: the intake sheet, the deck, the agent page, and the go-bag for marketing teams.

📊
Spreadsheet

Priority Intake Sheet

The live submission log. Every listing submitted, status, campaign ID, and report link in one place.

View sheet →
📋
Deck

LCA Program Deck

The full program overview. Context, how it works, pricing, and what agents and sellers get out of it.

View deck →
🏠
Agent Page

Agent-Facing Program Page

The page agents see. Shows the 25 sites where their listing will run and what to tell their seller.

View page →
🎒
Go-Bag

Marketing Advisor Go-Bag

Everything a marketing team needs to talk about the program, introduce it to agents, and route submissions.

View go-bag →